Billboards for Online Boutiques
Online boutiques are a special niche of clothing companies; they typically offer a curated selection of clothing (usually made for a women-centered demographic) at reasonable price point that are better in quality than many fast-fashion retailers. In 2022, it was reported that there are over 150,000 clothing boutique businesses in the U.S. On top of this, fashion/clothing is the top selling industry in the world in terms of what consumers buy the most frequently online. So, as you can imagine, the market is quite crowded.
With so many potential clothing retainers swimming around the internet, how can you get your specialty boutique to stand out? One way is to use an out-of-home advertisement like a billboard to capture your audience. Below, we’ll show you why using a billboard to display your business may be just right for you, as well as some ideas of how to show off some of the unique elements of your business.
Why Would I Use a Billboard for My Online Boutique?
There are a lot of reasons why using a billboard or other method of out-of-home advertising can be great for your online boutique. One of the reasons is because, as we mentioned above, the online clothing market is a highly saturated category. Your store may get lost online among the thousands of other fashion options that a consumer has. By publishing a snapshot of your store on a big and bold visual billboard, it has great potential to catch the attention of a consumer.
Many online stores also have a brick-and-mortar location in addition to their online store, so posting a bulletin in the city where the shop is located is a great way to show it off to the locals. These days, consumers have countless options of where to shop, so giving them every reminder that your business is out there and encouraging them to shop with you is essential.
Billboards are a unique form of advertising in that they offer a significantly lower CPM (cost per thousand views) than many other forms of advertising. The CPM for OOH advertising is around $2-10, while other formats like radio and television exist in the $15-$32 range). Additionally, people are actively engaged in the billboards that they see; it was reported in 2020 that over 70% of drivers consciously look at billboards when they’re driving.
What Should You Include in Your Ad?
There are a lot of elements to consider including in your billboard advertisement. Showing a snapshot of what you offer without crowding the sign is important for any advertisement, but especially a billboard. Drivers and pedestrians who see your sign don’t have very long to absorb a message (some suggest ascribing to the 3-second rule, where you assume that your potential consumer has only 3 seconds to absorb the info on your ad), so it’s smart to catch their eyes with interesting imagery and an easy-to-remember name and website link. And all of this can and should be done in a way that stays true to the aesthetic of your brand!
In Summary
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