LGBTQ+ Friendly Design Tips

February 21, 2023 › Published By

Consumers are increasingly looking for brands that push for social change in equity and representation Brands are no longer being held accountable by many consumers for just their services and products, but also their stance on current political and social issues 

This is especially true for LGBTQ community Advertising to the LGBTQ community is a way for brands to demonstrate their inclusivity and diversity and recognize and celebrate their diverse customer base, which builds a loyal customer following A recent study by Kantar showed that 65% of consumers say it’s important…

Romantic Billboards

February 14, 2023 › Published By

Have you ever thought about using billboards to express affection for a loved one? Romantic billboards are a great way to show how much you adore someone, whether that be a significant other, a friend, or a family member You can display billboards to celebrate Valentine’s day, anniversaries, or a proposal to show the world that you care

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What Are Digital Trucks?

February 7, 2023 › Published By

We talk a lot about billboard advertising on our blog—it’s in our name, after all! But our OOH (out-of-home) advertising options aren’t limited to just billboards; we offer a wide range of media for you to choose from, one of them being digital trucks 

It’s exactly how it sounds—a truck with a large screen on its side(s) that displays your ad (which can be a still design or a video, with the option to play hi-definition audio) You can hire these trucks for an 8-hour shift per day, and you can customize the length of…

Client Spotlight: Freeman’s Quality Home Care

February 2, 2023 › Published By

For the past two years, Freeman’s Quality Home Care has been providing non-medical services to seniors, adults, children, and others who may have disabilities or need assistance 

Services include light housekeeping, laundry, meal preparation, medication reminders, local errands, bathing, transfer assistance, transfer assistance, dressing assistance, and personal hygiene They also provide companionship, respite, and end-of-life services 

Through hiring direct care workers like CNAs, HHAs, and PCAs to provide that care, Freeman’s is able to provide quality care for their clients Additionally, staff are required to undergo rigorous training on both…

Client Spotlight: Harrisonburg, VA Police Recruitment

February 2, 2023 › Published By

The Harrisonburg Police Department is currently recruiting for the position of Police Officer 

Detective John Langhans, with the Harrisonburg Police Department’s Professional Standards Unit, along with Detective Susan Jewell and Sgt Brooke Wetherell, coordinate the department’s hiring process, and are looking for “individuals who have a desire to serve and protect our community while upholding our Core Values of Integrity, Accountability, Honor, Leadership, and Diversity”

Located in the Shenandoah Valley of Virginia, Harrisonburg houses approximately 50,000 residents and offers both urban and rural settings, with a vibrant downtown area and a few shopping destinations; it…

Billboards for Veterans

January 31, 2023 › Published By

Billboards can be used for many different purposes, whether it be for expanding awareness of your business to advertising special events, or even just posting a message Billboards can also be used to highlight certain members of society such as veterans

Creating campaigns for veterans is a great opportunity to connect with the 42 million members of the military community Show your appreciation for veterans past and present by putting up local billboards about veterans or highlighting a specific veteran to honor service members in a memorable way

What to Add to…

Client Spotlight: Sigma Gamma Rho Sorority, Inc.

January 26, 2023 › Published By

Organized in 1922 and becoming an incorporated national collegiate sorority in 1929, Sigma Gamma Rho Sorority, Inc was organized by seven young educators: Mary Lou Allison Gardner Little, Dorothy Hanley Whiteside, Vivian White Marbury, Nannie Mae Gahn Johnson, Hattie Mae Annette Dulin Redford, Bessie Mae Downey Rhoades Martin and Cubena McClure

Throughout their history, they have been continuing to grow through Sisterhood, Scholarship, and Service, and have grown to be an international service organization with women from every profession 

“Sigma Gamma Rho offers its members opportunities to develop their unique…

Bus Wrap Advertising

January 24, 2023 › Published By

Bus wraps are essentially mobile billboards as they are advertisements placed on the exterior of buses Their sizes range from taking up an entire side of a bus to taking up a portion of the back end of a bus

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OOH Advertising on a Budget

January 17, 2023 › Published By

When people think of out of home (OOH) advertising, they often think of massive billboards located by the sides of highways, or huge, lit-up signs in the center of a big city While these certainly are great examples of this advertising style, there is a huge assortment of other options to choose from—which are particularly excellent if you want to advertise on a budget We’re going to show you several ideas to keep in mind when choosing your perfect ad (that will satisfy your wallet, too)!

Pick an Alternative Ad Format

The first thing you may want to consider when advertising…