March 5, 2024 ›
Published By Reese Casais
Billboards, both traditional and digital, remain effective modes of advertising in the 21st century They are large and distinct, which may be why they are sometimes considered an expensive advertising medium and are often associated with large national corporations However, local advertisers invest in billboard advertising more, as 7 out of 10 billboard ads promote local businesses
Impressions
One major benefit of billboards is that they can’t be skipped, turned off, or blocked Given their large size, visual distinctiveness, and their placement in optimal locations, they’re even difficult for most consumers to ignore In fact, 96% of…