Blog

Billboards for Hiring Campaigns

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Billboards, whether traditional or digital, are still among the most effective modes of advertising Aside from attracting consumers, billboards can also be used to attract applicants Using billboard advertising for your hiring or recruiting campaign may sound unusual, but it’s an approach that has its own pros and cons, and will be very beneficial to your organization under the right circumstances

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Using Foot Traffic Data to Plan Advertising

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Foot traffic data, or footfall data, is an essential part of any successful advertising campaign By measuring the movement of consumers between physical locations, foot traffic data helps businesses advance in the local market by making location-based, cost-efficient marketing possible

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2024 Ad Design Trends

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Following common practices and trends is a great way to push your ads to a larger number of people in your area However, this is easier said than done, and ensuring your business and its ads are keeping up with the latest trends can be a difficult task BillboardsIn is here to make your advertising journey easier, so here are 5 of the top trends right now

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Billboards for Local Advertisers

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Billboards, both traditional and digital, remain effective modes of advertising in the 21st century They are large and distinct, which may be why they are sometimes considered an expensive advertising medium and are often associated with large national corporations However, local advertisers invest in billboard advertising more, as 7 out of 10 billboard ads promote local businesses

Impressions

One major benefit of billboards is that they can’t be skipped, turned off, or blocked Given their large size, visual distinctiveness, and their placement in optimal locations, they’re even difficult for most consumers to ignore In fact, 96% of…

Billboards for Caterers

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The catering industry has grown tremendously in recent years According to the International Caterers Association, nearly 70% of catering companies grew in 2023 With such a large percentage of caterers experiencing revenue growth, it’s important to maintain that momentum, particularly through advertising

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Are Billboards Effective?

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When businesses are looking to advertise, it’s very important for them to find avenues for advertising as effectively as possible This is particularly true for businesses that are operating on tight marketing budgets, which will need to market themselves efficiently And what does efficient advertising look like? It means spending as little money as possible to reach a multitude of consumers, and getting those consumers to then learn more about your business and purchase your business’ goods or services There are, however, many modes of advertising, all of which look enticing and promising but are not equally…

Client Spotlight: CAFI

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In 1964, President Lyndon B Johnson passed the Economic Opportunity Act, which sought to fight against poverty across the nation by putting in place systems to aid impoverished and low-income communities In doing so, thousands of Community Action Agencies (CAAs) were created nationwide 

One such CAA is CAFI, or Community Action for Improvement, Inc Established in 1966, CAFI has been serving Georgia residents over the past six decades, including the communities of Carrollton, Coweta, Heard, Meriwether and Troup counties Their mission is to help create communities in which residents can support themselves and their neighbors, ultimately…

Romantic Billboards

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The season of love is upon us, and as Valentine’s Day approaches, the pink, red and heart-shaped branding will be at a maximum Utilizing the holiday to your advantage is a great way to draw the local hopeless romantics to your business, and secure new customers BillboardsIn has chosen 5 effective and romantic outdoor ads that we’re simply in love with to help step up your game for Valentine’s Day advertising 

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How to Make Your Billboard Stand Out

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As one of the most effective marketing strategies today, out-of-home advertising is an excellent format for increasing the visibility of your business Through outdoor ads, businesses have a variety of options, including buses, benches, kiosks, and billboards Unlike digital ads, local outdoor advertisements in high-traffic areas will reach a wide array of locals and tourists alike without being blocked, skipped, or ignored In fact, according to the Outdoor Advertising Association of America, outdoor ads influence approximately 70% of their target audience

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Billboards for Small Businesses

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Billboards are perhaps the most impressive form of advertising From gigantic roadside signs to expressive, neon-lighted digital billboards in the heart of a city, billboards are towering and capture the attention of passersby But how feasible are billboard advertisements for small businesses?

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