QR Codes and Billboards
QR codes are actually sometimes a legitimate design option for a billboard.
QR codes, also known as quick response codes, are the square barcode-like designs that are often found on event flyers and posters. By scanning the code, you can open a website or file that is linked to it. Every QR code design is unique, similar to a fingerprint.
A few years ago, people would install QR scanner apps in order to open up the links that were associated with a code. Nowadays, it’s far more simple to just open your camera app. You hover over the code and a little notification pops up that will take you to the linked page.
Incorporating a QR Code Into Your Billboard Design:
Due to websites like QR Code Generator, it’s incredibly easy to make your own code with a few clicks of the mouse. All you have to do is paste a website URL or file, and then you can generate a unique code for it.
When wanting to successfully promote a product or service, buying a billboard is only half of the process. The actual design is the other important element, and a good way to ensure that your billboard has an awesome design is to be mindful of how cluttered it is.
The old adage, “Less is more,” is often mentioned when it comes to billboards. You may feel compelled to fill your billboard with a lot of information so that people completely understand the message you’re trying to convey, but this can be disastrous. If people see a billboard filled with words, they won’t even bothered trying to digest the information.
QR codes are a great tool for connecting audiences with more information related to your business that cannot fit onto the billboard.
Take a look at the below example from Calvin Klein. They are definitely propagating the “less is more” strategy by utilizing a QR code.
QR Code Restrictions:
In many cases, QR codes are not permitted in OOH advertising. Sometimes specific vendors do not allow them at all, and others have restrictions based on certain markets. Some may even restrict the creative on individual billboards within their market.
The reason for this is primarily that—especially on billboards on the highway or on busy roads—taking out a phone and scanning a QR code while driving can be dangerous. Due to this, we recommend only using QR codes on billboards in areas with a lot of foot traffic (assuming that the vendor will allow the use of a QR code), like in downtown areas.
But if you’re looking for a billboard and your heart is set on a QR code—hit us up! We can help make your advertising dreams come true.
