Romantic Billboards

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Billboards are a great way to express a great declaration of love for that special person in your life. Whether that’s a romantic partner, a friend, or even a family member, billboards have been used to celebrate Valentine’s Day, anniversaries, or even propose. 

With Valentine’s Day coming up just next week, it’s the perfect time to take a look at some of our favorite romance-themed billboards and why they work so effectively. 

The billboard below celebrated the 50th anniversary of a couple near Houston, Texas.

It’s simple, sweet, and classy with minimal elements (and it’s just a really cute sentiment). 

A 50th anniversary billboard is shown with a picture of a couple from the 1960s.
That’s one way to ensure that you remember your anniversary. Photo via Houston Culture Map.

Compared to designing an advertisement for a product or service, romantic billboards are far less complicated. Since you’re not trying to catch the attention of everyone driving by to sell them something—but rather one particular person—you should create something catered to them. 

    1. Have the name of the person. A first name will suffice. You often don’t see people putting full names on these types of billboards. 
    2. A picture can be nice. Similar to the anniversary billboard above, a nostalgic picture is the perfect way to pull some heartstrings. 
    3. Think of the color scheme. As mentioned in our blog post here, color theory plays a big role in billboard design. The color red is associated with romance and Valentine’s Day. It’s passionate, warm, and even sexy when utilized effectively. If you’re designing your own board, always think of the color! Take a look at the color chart below to see which colors evoke certain feelings.
A chart showing the various meanings behind basic colors.
Photo via Complex on Pinterest.

Not every romantic billboard is done in good faith, though. American businessman Charles Phillips found himself the center of a billboard campaign that exposed his extramarital affair with a mistress named YaVaughnie Wilkins.

According to CBS News, Wilkins allegedly became angry with Phillips when he decided to end their 8 ½ year affair to focus more on his wife.  

Wilkins decided to buy billboard space in San Francisco, Atlanta and New York. A large picture of them can be seen on the billboard, in addition to a website URL that featured even more scandalous evidence. In total, the campaign was said to cost around $250,000.

A billboard revealing a shocking extramarital affair.
“Hell hath no fury like a woman scorned.” Photo via CBS News.

Need to wish your significant other a happy Valentine’s Day? Want to make a grand gesture? Create a campaign on BillboardsIn.com and we’ll help you out.

Featured Photo via: Love On Every Billboard.