Local Advertising Strategies for Office Supply Stores

Are you interested in knowing more about local advertising for office supply stores? There are myriad choices for local outdoor advertising and they all are fantastic options for both new and established office supply stores. Large local outdoor ads are often associated with very large national brands. In reality, 7 out of 10 outdoor ads promote local businesses. They are a very powerful tool for local businesses and your office supply store.

If you are already utilizing digital ad formats, combining that with local office supply store advertising will greatly expand your current reach and number of impressions. Many outdoor ads are now equipped with new technology to make them more effective than ever. Location and mobile data can ensure that your local outdoor advertisements are working in tandem with your mobile campaigns. According to the OAAA, of those who have seen an outdoor ad, 70% say outdoor ads are very, or somewhat likely, to influence a purchase. Billboards stand out, but they are also considered to be one of the least annoying ad formats today.

When considering advertising, the cost is one of the most important deciding factors for office supply stores as they specialize in specific products. Small and local office supply stores don't have as much to spend on advertising as other large name brand stores do. Outdoor ads deliver the best value- in terms of cost-per-thousand impressions-of any type of advertising, even digital. Ready to buy local advertising for office supply stores? Let BillboardsIn help you make a truly amazing outdoor ad.