What Are Billboards Good For?

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In today’s blog post we are going to answer a question we get frequently, what are billboards good for? Billboards are good for capturing a massive audience and getting your brand noticed! Billboards are a powerful out-of-home advertising tool. On average each of us spends upwards of 20 hours per week in our cars. This is a huge amount of time spent on the road with the potential of seeing your billboard. With a creative design and meaningful message, people will remember your billboard long after they get out of their car.  

Visibility

Billboards are huge! They are eye-catching and impossible not to notice. Billboards are placed in highly populated areas so they are visible to as many people as possible. They have constant exposure and can be placed almost anywhere. Billboards are the only media that cannot be turned off, tuned out or thrown away. Your audience won’t be able to miss your billboard!

Build Brand and Product Awareness

Billboards are extremely effective for creating awareness of a brand or product. People are exposed to your billboards multiple times, helping the message stick in their minds. An OAAA study states that 71% of billboard viewers remember the ads they see and 56% talk about a funny billboard they saw. Designing a billboard that is memorable or funny will create a positive association with your brand. When it comes time for people to make a purchase, your brand will come to mind first!

 

Target Diverse Audience

People are constantly passing billboards as they drive. They are placed on highways and busy streets with heavy traffic. You have a guaranteed audience and will get repeated views as the same commuters pass your message every week. Billboards reach a diverse audience faster with more people on the road than ever before!

 

Choose Location

You can place your billboard where it will get the exposure you want. Put your advertisement right in the middle of your target market. You can also use your billboard to draw people off the highway and right to your door. Choose a location beneficial to your outdoor advertising goals, whether it be brand awareness or an immediate call to action.  

 

Unlimited Possibilities

With so many design options for billboards, your creative opportunities are endless. There are different sizes and locations you can use for your outdoor advertising. You can also venture into digital billboards and create multiple messages that change throughout the day.  

 

Now that we’ve answered the question, what are billboards good for, check out BillboardsIn to get your advertisement up and running!