Why Use Advertising?

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For small businesses, a big question to consider is if advertising is worth the investment. The answer is absolutely! Advertising drives brand awareness, helps target customers, keeps your company competitive, and ultimately helps to reach your financial goals. Now, let’s dive a little deeper into these reasons to show how advertising can benefit you.

Drive Brand Awareness

Advertising increases brand awareness by effectively getting needed information about your business out to potential customers. Driving brand awareness is essential to any-sized business. In fact, brand familiarity is proven to be linked to purchase intent. In a global internet survey, 60% of respondents said they would “prefer to buy new products from a familiar brand rather than switch to a new brand.” If you don’t promote your brand, you could be missing out on future sales.

Target Customers

If you want to reach a specific audience for a niche market, targeted advertising is your best chance at doing so. Whether you promote social media content or buy billboard space (ideally both), advertising allows you to directly reach ideal consumers by targeting by region, age, gender, and so on. Engage with those who matter the most to your company with advertising.

Be Competitive

Advertising is key if you want to successfully compete for market share. Don’t let your business fall behind. Set yourself apart from competitors by advertising what makes your company unique.

Reach Your Goals

If your goal is to generate more sales, the right form of advertising can help you reach a greater return. According to a report released by OAAA, for every $1 spent on OOH advertising, an average of $5.97 is generated in product sales. Without advertising, it may be harder to reach your sale goals, drive brand awareness, target customers, or even compete with other companies. By realizing the value advertising can have, you can achieve your company goals.

Interested in getting your OOH campaign started? Explore BillboardsIn.com to get your campaign moving forward!